Breaking the Usual Frame

Better Question: What if you turned it upside down?

I took this photo in Charleston, South Carolina.

I love conversations that stay with you after they’re over, like the warmth on your hands after cradling a hot drink.

I recently had one of these conversations with a longtime collaborator after he reached out to catch up and share ideas.

He’s leading the marketing efforts at a growing nonprofit. That’s required getting buy-in, building trust, and cultivating the right team to get the work done, plus, of course, doing all of that work.

The big task on the docket is a website overhaul.

Now, if you’ve never had the pleasure of participating in a website overhaul, boy are you lucky. If you have, you know that it’s akin to capturing lightning in a bottle without getting too burned. Inevitably someone remains unhappy, and you’re exhausted (and if you’re me, you’ve sworn never to do it again).

He walked through his plan for the project, and I concurred with his approach: “Yes, I always do the homepage last because you don’t really know what to put…