How to show that you care

A short story to illustrate how you can show the people that you serve that you care about them and their problems

I took this many years ago in Boston. There was something about the one balloon all on its own that made me think about the one person reaching out with care at a difficult time and how that can brighten the day.

I had coffee with a colleague^¹ a few months ago and he made the point that so often, what people want is for someone to take the time to care about them and their problems. He’s right. He’s also right that care is often better communicated personally rather than at scale. Read on for a brief example.