Your story isn't a script
It's hard to tell your own story. Here's why treating it as a conversation will get you further.
“Sorry, I’m not really sure if I said that okay.”
That sentence follows 94%1 of the responses I get to the prompt, “So tell me more about you and your business.”
It's hard for people to tell their story. Getting clarity on your own story is like trying to get clarity on your own backside: you lack the perspective to find the points of connection and simpl…
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