You deserve better goals than “biggest”

Set a strategy that actually enables strategic decision-making

Photo by Laura Goodsell on Unsplash

"Wow. I'm actually a little mind blown."

I was talking with a podcast host. He’d been fairly animated throughout our conversation and seemed genuinely intrigued by the concept of value-driven business. 

But what I had said in my last sentence landed with him strongly enough that he stopped to reiterate it. 

"When you focu…