You deserve better goals than “biggest”
Set a strategy that actually enables strategic decision-making
![Two forks interlock their tines to balance an egg Two forks interlock their tines to balance an egg](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7beb6e77-1a97-400e-94c9-24918f202b38_800x450.jpeg)
"Wow. I'm actually a little mind blown."
I was talking with a podcast host. He’d been fairly animated throughout our conversation and seemed genuinely intrigued by the concept of value-driven business.
But what I had said in my last sentence landed with him strongly enough that he stopped to reiterate it.
"When you focu…
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