You can kill a solid product
There’s nothing like good marketing to kill a bad idea. The opposite can also be true.
![A small canning jar of pesto sauce stands proud on a rough wood surface A small canning jar of pesto sauce stands proud on a rough wood surface](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30dfc79f-46a5-4a1f-a801-4fd730d66094_1600x900.jpeg)
It’s the afternoon. Wicker, garish floral print, and leafy green plants dominate your view. Four old ladies in bathrobes lounge in their living room. Three have come down with a case of the flu.
In stuffed sentences, they discuss medicine, doctors, and home remedies.
“In Sicily, we never went to the doctor,” shares Sofia, …
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