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You can kill a solid product

You can kill a solid product

There’s nothing like good marketing to kill a bad idea. The opposite can also be true.

Katie Burkhart's avatar
Katie Burkhart
Jun 13, 2023
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You can kill a solid product
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A small canning jar of pesto sauce stands proud on a rough wood surface
Photo by CA Creative on Unsplash

It’s the afternoon. Wicker, garish floral print, and leafy green plants dominate your view. Four old ladies in bathrobes lounge in their living room. Three have come down with a case of the flu. 

In stuffed sentences, they discuss medicine, doctors, and home remedies.

“In Sicily, we never went to the doctor,” shares Sofia, …

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