Why you need more than surveys

Talking to the people you serve provides invaluable insights. You need additional data to fully understand how well you’re achieving your outcomes.

When you need something, where do you turn? If you’re like me, you either go to people you know for a recommendation, or you go to the computer…where you can get recommendations from thousands of strangers.

I’d argue that in some ways, the proliferation of online reviews has undercut our willingness to simply stop at the first restaurant we see and give …