Trying to Do Everything Is Slowly Killing Your Business

You can't be everything to everyone. Here's how to set your focus and work backward to make the most of your time.

You can't do it all. In fact, you shouldn't even try.

The business machine has perpetuated the false notion that if you're not taking advantage of every new idea and hot trend, you won't grow.

To feel like you're keeping up with everything you see on your social feed, you push your company to drive in so many different directions that you can't clearly talk about what you're doing, let alone know what should get your time and what shouldn't.

Because when everything is a priority, nothing is.

To run an effective business, you need to focus on delivering value to the people you serve — and deliver that value better than anyone else.

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Doing everything ≠ growth

I walked into a software business with a firecracker CEO who had all the cylinders lit, ready to grow, grow, grow. After a few conversations with members of her team, I asked, "So, why are you all here again?" Between the CEO, advisory board, investors, consultants, and senior members of the team, the company had so many priorities, new …