There’s no such thing as a business without a strategy

Because strategy centers on making choices, every business has a strategy. Here are seven common but ineffective strategies — and how you should make choices instead.

I often talk about making choices by using your Core as a lens, so this seemed a fitting picture as lenses come in many shapes. I took this photo years ago on a walk.

“One of the biggest problems with strategy is that the business doesn’t have one.” 

It's common to read this phrase in articles that aim to identify why a business strategy isn't working.

And…