Profit Isn’t a Dirty Word

It's actually fuel you need.

Photo by Sara Farshchi on Unsplash

With the purpose-driven model gaining momentum, there’s an increase in terms and conversations that position profit as a dirty word. 

They suggest that somehow by making money, you’re doing something wrong — or worse, evil.

It’s a little understandable in that it’s easy to blame the money. It’s an embodiment of the things we’re rejecting: hyper, dehumanizing efficiency; growth for growth’s sake; work without a point; the always-on trap — all of which can make us resentful of the company and its financial growth.

Unfortunately, money isn’t actually the problem, and a healthy bottom line isn’t wrong at all. 

In fact, when we make money dirty, we cause problems like:

• Not hiring the people we need

• Underpaying the people we have

• Not investing in infrastructure

Take a look at nonprofits. It’s called the nonprofit starvation cycle, whereby nonprofits skimp on overhead so badly they can “barely function as organizations — let alone serve their beneficiaries.”

We don’t…