Non-profits aren’t second-class businesses
Treating them that way limits their ability to deliver value to their team and the people they serve.
![Two identical glass bottles cast shadows into the upper left hand corner of the ether. Two identical glass bottles cast shadows into the upper left hand corner of the ether.](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37328fe9-d57e-42d5-999d-965c9ab995d4_1600x1000.jpeg)
Much of what we believe about non-profits doesn’t serve the organizations, the teams that run them, or the people they serve. And despite a lot of people pointing that out, these beliefs persist.
Underpinning thes…
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