Non-profits aren’t second-class businesses

Treating them that way limits their ability to deliver value to their team and the people they serve.

I took this photo of two identical but different-sized bottles for this post. I had a good time with the shoot. More photos to appear on Notes.

Much of what we believe about non-profits doesn’t serve the organizations, the teams that run them, or the people they serve. And despite a lot of people pointing that out, these beliefs persist.

Underpinning thes…