How many strategies do you have?

When team members pursue different strategies, you end up with everyone pulling in different directions.

Perched on a barstool at one of my favorite work field trip locales, I thumbed down a list of articles on my phone. Mid-thumb extension, I saw an excerpt that talked about changing your approach so your marketing and sales strategy match the business strategy. 

When you have different teams playing different games, you end up pulling in different directions. Everyone struggles to get on the same page, and time goes toward things that aren’t moving your business forward.

Smart businesses are all about focus. They know the point of their actions and concentrate their attention accordingly. 

To set your focus and stay aligned, you need the right strategy. The focal point is the ultimate value you deliver, as set by your purpose. Then you need to know:

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Where you’re going 

What’s going to be different because you were here? What do you want your legacy to be? Every time you effectively serve your clients or customers, you help create the world depicted in your vision.

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What you help your people…