How many strategies do you have?

When team members pursue different strategies, you end up with everyone pulling in different directions.

Perched on a barstool at one of my favorite work field trip locales, I thumbed down a list of articles on my phone. Mid-thumb extension, I saw an excerpt that talked about changing your approach so your marketing and sales strategy match the business strategy. 

When you have different teams playing different games, you end up pulling in different directi…