Consider your opposing forces

Businesses in the value economy identify and account for the forces operating in opposition to effective value delivery.

I took this photo specifically for this post. I liked that the knuckles fit together; your opposing forces are distinct to your company. They may also complement your actions positively.

“And this is Boston Medical Center,” the guide said in a noticeable rhythm. 

He then highlighted two medical breakthroughs: antiseptic and general anesthesia. Both were introduced at about the same time. General anesthesia took off; antiseptic did not. The reason (according to the guide) was that while general anesthesia made life easier for surgeons (imagine not having to hold your patient down to keep them from thrashing about while you try to operate on them), antiseptic bothered their skin (burning, rash, dry skin — I can’t recall the specific issue). 

The surgeons knew that the antiseptic would allow them to become the person they wanted to be — someone who saves lives — by preventing infection. Yet they wouldn’t use it. Were I advising Ye Olde Antiseptic Co., I would recommend that they talk to the…