Capitalism isn't the problem. The story we tell about it is.

The false story at the heart of free-market capitalism shaped decades of work. It's time to design something better.

We're still struggling to move past a story about work that we fashioned 250 years ago. Our thinking hasn't moved much past the Industrial Revolution when we decided to believe that workers only worked for money. We believed that assumption so firmly we designed work in a way that made it true — and the resulting story remains the way we understand work.