5 goal setting basics

Set your goals and then get to work

Photo by Mauro Gigli on Unsplash

It's 2023 now, just in case that passed you by. 

Or you somehow missed all the content on goal setting that seems to haunt me like the ads that remind me I was looking at birdfeeders around the holidays. 

To help you cut through the noise, let's go back to the basics. 

Any goal you set for your company should include the following elements:

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1. What to hit

What target are you trying to hit? Numbers are helpful but not required.

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2. What success looks like

This makes it expressly clear if you did or did not achieve your goal. Numbers make it obvious, but you don't have to have a number. Use plain language that allows you to objectively say "yes, we did" or "no, we didn't."

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3. How you plan to hit the goal

You won't achieve anything if you don't take action. And action happens more easily when you have a plan. Think about what levers you might pull as well as what steps you need to take. 

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4. How you monitor progress

Remember how we talked about knowing what success…